Does Bioidentical Hormone Replacement Therapy Cause Breast Cancer?

How to Get Lean & Lose Body Fat When You Are Over 40

Chasing fitness goals in your 40s and beyond? Joe Hoye, owner of Hoye Fit, shares his journey from training young men to empowering women in perimenopause, menopause, and postmenopause. He reveals the vital role of strength training, clears up misconceptions about protein intake, and explains how different exercises can reshape your body composition.

Joe also highlights the upcoming Midlife Makeover Summit in July, a five-day online event that promises to revolutionize your approach to nutrition, exercise, mindset, health, and menopause. With an aim to reach over 2 million people, Joe offers a sneak peek into what you can expect from the summit, making it a can’t-miss event for anyone looking to improve their health in midlife.

Tune in to our engaging conversation to gain practical tips for achieving your fitness goals in midlife and get inspired by the Midlife Makeover Summit. Don’t miss this opportunity to transform your health and well-being! And, if you’re feeling off, your hormones might be out of whack—take my FREE Quiz to discover your personalized hormone imbalance and start feeling like yourself again. Visit to take the hormone quiz now.


Key Takeaways:

[00:02:21] A young man helping women.

[00:03:34] The power of reverse psychology.

[00:08:35] Women’s athletics and fitness.

[00:12:48] Diet misconceptions and weight loss.

[00:15:04] Weight loss and self-worth.

[00:19:26] Success in fitness journey.

[00:22:27] Weight training benefits for women.

[00:23:54] Overtraining and hormonal imbalance.

[00:28:41] Protein intake importance.

[00:30:30] Importance of carbs in diet.

[00:33:02] Summit announcement.


Memorable Quotes:

“Success, in my eyes, looks like a few very simple things done every day for a long period of time. And so it’s going to look like—giving your body the calories it actually needs, when you go to the gym, being there with intent and focus, not just dilly-dallying and lifting the five-pound dumbbells, but challenging yourself for that one hour a day, three days a week, prioritizing your sleep just like you told your kids to, and then doing that over and over again.” – Joe Hoye

“People should train bulk because different rep ranges are going to serve different purposes. Two things we do know is that as women enter midlife, their bone density is decreasing and their muscle mass is going away. And so lifting heavy with low reps is certainly going to tell your bones to stay strong. That’s going to help you stay functional and safe as you age.” – Joe Hoye


Links Mentioned:

FREE Hormone Quiz:

Midlife Makeover Summit:

Joe Hoye’s FREE Coaching:


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Connect with Betty Murray:

Living Well Dallas Website:

Hormone Reset Website:

Betty Murray Website:



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